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Westerville, OH 43086

Peekaboo Studios LLC is an educational app developer based in Central Ohio with a focus on creating apps aligned with Common Core State Standards for PreK-12. When time permits, we like to go back to our roots and make games too!

Keep Writing Before Anyone's Reading


RanLearns are insights from Co-Founder Ran Flasterstein about 21st Century Education. Follow him on Twitter @RanLearns or contact him here.


Keep Writing Before Anyone's Reading

Ran Flasterstein

Keep Writing Before Anyone's Reading

With this being post #8 on my site, you could say that I'm a fairly new blogger. There are a few friendly faces that typically read what I post, but I don't have what you'd call a dedicated "following" of readers. Unless I tweet about a new post at just the right time when an interested somebody sees and clicks the link, I could very well be writing to nobody. My posts could go unread.

But I'm going to keep on writing. Similar to how I started making apps...

Everybody has an idea for an app. What differentiates founders/entrepreneurs of new app companies is bringing that idea to reality and releasing it on the App Store. That's impressive and no small amount of work! But unless you have a very special mix of luck and magic, one app is just not enough. Too often, upon launching and not getting many downloads of their first app, people will abandon the idea of app development and move on to something else.

A designer I once worked with in the game industry said that "if you want to make a good game, you need to make 100 games." With each effort of making a game, your skills improve, your critical judgement sharpens, and you get important feedback from peers, playtesting, and user reviews. You will inevitably get better through a mix of experimentation, failure, reflection, and learning. You’re building experience.

Our first app launched at the end of June in 2010. We were pretty excited to have 106 sales in the first 4 days. That excitement slowed down with 9 sales on day five… and then we averaged less than 2 sales a day for the next 3 months. This wasn't going to cover our bills, pay for our daughter's dance classes, or anything of the sort. But our goal was always to build a portfolio of apps, not to make just one. With 63 unique apps now available for iOS, plus free versions and Google/Nook/Kindle versions, we're still working towards 100 apps. We’ve improved our quality and we’ve increased our audience with each new title. Our apps have been downloaded over 2 million times!

So I will keep on writing, even before anyone is reading along, because I might have to write and rewrite 100 posts on this journey before I scribble down a truly good piece that hits home with my future readers.

RanLearns are insights from Co-Founder Ran Flasterstein about 21st Century Education. Follow him on Twitter @RanLearns or contact him here.